A landing page is a single web page designed with a specific purpose in mind, typically as part of a digital marketing campaign. Its primary objective is to capture the attention of visitors and encourage them to take a specific action, such as signing up for a newsletter, downloading an ebook, making a purchase, or requesting more information. Landing pages are often used to generate leads or drive conversions by providing concise and focused content, featuring persuasive elements like compelling headlines, eye-catching visuals, and clear calls-to-action. They are meticulously crafted to minimize distractions and guide visitors toward the desired outcome, optimizing the chances of achieving the intended goal. Landing pages are a fundamental tool in online marketing, enabling businesses to target their audience effectively and measure the success of their campaigns.